“A sub-brand is a smaller, separate brand under a larger parent brand, created to target new audiences or offer different products while still benefiting from the parent brand’s recognition.”
Expand into new areas or industries without overextending the main brand. Test new ideas or products without affecting the parent brand.
Do you fear that the sub-brand will confuse customers? Leading to a dilution of the main brand’s identity. Say goodbye to brand confusion! in 6 months, watch your brand transform with our expert team!
If the sub-brand’s values, messaging, or positioning aren’t aligned with the parent brand, there’s a risk of diluting the strength and focus of the original brand! Say goodbye to brand dilution! In 6 months, watch your brand transform with our expert team!
True, sub-brands could create fragmentation in the market, with each sub-brand competing for attention and resources. Say goodbye to fragmentation! In 6 months, watch your brand transform with our expert team!
Our process on creating, developing and maintaining your dream sub brand.
Define reason creating a sub-brand; reaching new audiences, entering a new market, or offering new product or service.
Name, logo, and messaging that reflect the sub-brand’s personality while maintaining a connection to parent brand.
Understand specific needs, behaviors, and preferences of the audience the sub brand will serve to ensure relevance.
How sub-brand will be positioned in the market, highlighting its unique value while aligning with parent brand’s values.
Marketing plan that highlights the sub-brand’s strengths and uses the parent brand’s reputation for credibility.
Roll out sub brand with focused campaigns, & track its performance to sink objectives with the target audience.
Compilations of questions and answers regarding sub brand. Read here
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