“Brand identity design is the visual and creative elements that represent your brand. It includes things like your logo, colors, fonts, and overall style. It’s how your brand looks and feels to others, helping people recognize and connect with your business. In simple terms, it’s the “face” of your brand.”
Helping people recognize and connect with your business effectively
A professional brand identity design refreshes their image to look polished, up-to-date, and aligned with their business goals. In 6 months, watch your brand transform with our expert team!
A cohesive brand identity design ensures consistency in all visual elements, creating a unified experience across websites, packaging, and marketing materials. In 6 months, watch your brand transform with our expert team!
A strong brand identity design captures the essence of what the brand stands for and communicates it visually to the audience. In 6 months, watch your brand transform with our expert team!
Our process on creating, developing and maintaining your brand identity.
Define reason creating a brand identity; reaching new audiences, entering a new market, or offering new product or service.
Name, logo, and messaging that reflect the brands identity while maintaining a connection to parent brand.
Understand specific needs, behaviors, and preferences of the audience the brand identity will serve to ensure relevance.
How your brand identity will be positioned in the market, highlighting its unique value while aligning with brand’s values.
Brand identity roadmap that highlights brand strengths and uses the parent core reputation for credibility.
Roll out brand identity with focused campaigns, & track its performance to sink objectives with the target audience.
Compilations of questions and answers regarding brand identity design. Read here
Brand identity design is the creation of visual elements that represent your brand, including your logo, color scheme, typography, and overall style. It’s how your brand looks and feels to your audience, helping to establish recognition and trust.
Brand identity design is crucial because it helps your brand stand out, connect with customers, and communicate your values clearly. A strong, consistent identity creates recognition, builds trust, and makes your brand memorable to your audience.
Brand identity design involves defining your brand’s mission, values, and target audience. Designers then create visual elements like logos, color palettes, fonts, and imagery that reflect your brand’s personality and resonate with your audience. It’s a process that ensures consistency across all brand touchpoints.
You should invest in brand identity design when starting a new business, rebranding, or wanting to refresh your brand’s look. It’s also ideal if your current visuals don’t reflect your brand’s values or if you’re struggling with brand recognition.
Brand identity design is applied across all platforms and materials where your brand interacts with customers, including your website, social media, business cards, packaging, and marketing materials. It ensures a cohesive and consistent experience everywhere your brand is seen.
Butterflyhippo is a brand agency, founded in December 2021 by Hadi Pahmi. The company’s core focus is on providing brand strategy and consulting services to local businesses in Malaysia.
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