[et_pb_section fb_built=”1″ _builder_version=”4.14.7″ _module_preset=”default” custom_padding=”||4px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_title _builder_version=”4.14.7″ _module_preset=”default” force_fullwidth=”off” hover_enabled=”0″ sticky_enabled=”0″ categories=”off” comments=”off” custom_margin=”||||false|false”][/et_pb_post_title][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Montserrat||||||||” custom_margin=”-15px|||||” global_colors_info=”{}”]
How Wendy’s Works it on Twitter
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”-19px|auto||auto||” global_colors_info=”{}” custom_padding=”4px|||||”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Montserrat||||||||” custom_margin=”50px||||false|false” global_colors_info=”{}”]
For me, the best thing about Wendy’s can’t be found on their mouthwatering menu; it’s their Twitter. Yup, you read that right. Every time I come across a tweet from Wendy’s, it always manages to get a giggle out of me.
Scrolling down Wendy’s Twitter, I’ve seen a fair share of Wendy fulfilling their follower’s request to roast them and their on-brand savage comebacks on a McDonalds’ fan.
So you can see how in awe I am of their social media presence. Judging by their 3.9million followers, dare I say I’m not the only one. Let’s look into what makes their social media strategy so powerful.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.14.7″ _module_preset=”default” custom_padding=”5px||6px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” min_height=”690.9px” custom_margin=”-1px|auto||auto||” custom_padding=”3px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://butterflyhippo.com/wp-content/uploads/2022/06/Screen-Shot-2022-06-10-at-9.19.30-AM.png” title_text=”Screen Shot 2022-06-10 at 9.19.30 AM” _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”0px|||||” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Montserrat||||||||” custom_margin=”50px||||false|false” global_colors_info=”{}”]
They stick to one voice.
[/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Montserrat||||||||” custom_margin=”||||false|false” global_colors_info=”{}”]
The trick to being consistent with your communication is to curate one voice. Deciding what the voice will sound like, depends on who you want to talk to.
For Wendy’s, that’s the Gen Zs – the hard-to-impress youth who grew up on the internet.
Wendy’s is known on Twitter for their savagery and their humor. There’s always an element of one or the other in their tweets, and if the followers are lucky, there’s both.
Their vocab is up to date with the latest internet slang and they know the right time to use an emoji or a gif. All of these combined create a tone of voice that is like music to the ears of their targeted audience.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.14.7″ _module_preset=”default” custom_padding=”5px||4px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” min_height=”652.9px” custom_margin=”-1px|auto||auto||” custom_padding=”3px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://butterflyhippo.com/wp-content/uploads/2022/06/Screen-Shot-2022-06-10-at-10.07.09-AM.png” title_text=”Screen Shot 2022-06-10 at 10.07.09 AM” _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”0px|||||” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Montserrat||||||||” custom_margin=”50px||||false|false” global_colors_info=”{}”]
They pay attention.
[/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Montserrat||||||||” custom_margin=”||-10px||false|false” global_colors_info=”{}”]
When it comes to social listening, Wendy’s got it down to a T. As mentioned, Wendy’s followers and even other brands ask to be roasted.
Failing to respond in a timely manner will make the brand appear inactive and boring, potentially losing followers.
They also pay attention to any mentions and thread replies to make sure their followers can communicate with them.
Additionally, they watch out for their competitors’ mentions as well, so they can insert a punchline in their favour.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.14.7″ _module_preset=”default” custom_padding=”5px||4px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” min_height=”810.9px” custom_margin=”-1px|auto||auto||” custom_padding=”3px||1px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://butterflyhippo.com/wp-content/uploads/2022/06/Screen-Shot-2022-06-10-at-10.10.32-AM.png” title_text=”Screen Shot 2022-06-10 at 10.10.32 AM” _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”0px|||||” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Montserrat||||||||” custom_margin=”50px||||false|false” global_colors_info=”{}”]
They’re not afraid to be Wendy.
[/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Montserrat||||||||” custom_margin=”||-10px||false|false” global_colors_info=”{}”]
Okay so here’s the thing: most brands want to appear professional because they think it’s the standard that they have to achieve. Well, they got it wrong.
Being professional is an underlying requirement for running all businesses but when it comes to who your brand truly is, you need a little bit more than just someone professional.
Imagine someone asking you to tell them about yourself and the only thing you can say is that you’re professional. Doesn’t that sound off-putting? The right thing to say is probably along the lines of “I like to make dad jokes” or “I write haiku”, etc. The same goes for your brand.
Now, Wendy is a redheaded, pig-tailed, sharp with comebacks and humorous girl. Their social media person has embodied Wendy’s personality and uses it as a way to communicate with their followers.
They don’t care that their tweets may sound mean (as long as it’s still socially acceptable) and they don’t care to take a jab at their competitors.
While most businesses are running in circles to differentiate themselves from their competitors, Wendy’s is already ahead of the game just by using the right social media marketing strategy.
Although this specific strategy has worked for Wendy’s, it might not be a one-size-fits-all, so don’t rush into making your brand funny. Find out who your brand is by talking with your team and listening to your customers, and move from there.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
Leave a Reply