Category: Perspective

Starting a business in Malaysia with limited capital might seem daunting, but it’s entirely feasible with the right mindset and business ideas. Many entrepreneurs, especially those new to the game, often ask : “What business can I start in Malaysia with RM10,000?” The answer lies in the diverse industries and emerging trends that are rapidly…

In Malaysia’s competitive market, many entrepreneurs and business owners wrestle with a common dilemma: “Do I really need a branding agency?”.  Isn’t branding something I can manage internally with my team or a freelancer? The questions stem from stigmas around cost, relevance, and effectiveness. However, as brands like Siti Khadijah, Zus Coffee, and AirAsia demonstrate,…

Imagine you’re walking down a bustling street filled with cafes. One storefront is plain, offering coffee at RM2. Another, vibrant and welcoming, sells the same coffee for RM8. Which one would you choose? Most likely, the second. This is the importance of branding— it shapes perception, builds trust, and often determines success. Yet, many entrepreneurs…

In today’s saturated market, making your brand stand out is the holy grail of success. But let’s face it—every entrepreneur, marketer, and business owner has asked themselves: How do I make my brand unique? Is it even possible to stand out in such a competitive world? What makes some brands unforgettable while others fade into…

One of the questions that often plays in the minds of entrepreneurs like you is; how to get more brand awareness? 9 out of 10 entrepreneurs had the same thought 3 times in a week or equivalent to 624 times a year! In the world of business, brand awareness is the golden ticket to success.…