Category: Case Study

For many entrepreneurs and brand owners in Malaysia, registering a trademark often feels like navigating a maze. Is it necessary? Is the process too complicated or costly? These questions stem from a lack of understanding of the importance of trademarks and their role in protecting business identities. In today’s competitive market, having a registered trademark…

MIDEA, a global leader in home appliances and HVAC systems, often raises the question, “Is it a good brand?” For many consumers and brand enthusiasts, understanding MIDEA’s position in the branding world requires delving into its values, market strategies, and customer perceptions. Let’s explore MIDEA’s branding journey and assess its quality in terms of brand…

When it comes to tech accessories, many Malaysians wonder: “Is UGREEN a good brand?” Known for its cables, chargers, and innovative gadgets, UGREEN has gained popularity for delivering functionality at competitive prices. However, with increasing competition in the market, does UGREEN stand out as a brand worth investing in, or is it just another budget-friendly…

When it comes to premium leather goods, the question often arises: “Is Braun Büffel a luxury brand?” In Malaysia, discerning shoppers and business owners alike are intrigued by the brand’s reputation. With its sleek designs and German heritage, Braun Büffel carries an air of sophistication. But does it meet the criteria of a luxury brand,…

In Malaysia, questions like “Is Coach a luxury brand?” often arise among consumers and even brand owners. Some view Coach as a premium label, others see it as an accessible luxury. But where does it truly stand in the hierarchy of luxury? This article delves into the essence of luxury branding, using Coach as a…